Many writers of advertising also write poems.
In the 1950s James Dickey wrote ads for Coca-Cola
and in that capacity wrote Eddie Fisher’s TV show.
When I took an advertising course, a guest copywriter
told us he was a poet. He was the only guest writer
not dying from cigarettes and vodka.
Writing ads means close attention to verbiage.
So does poetry—or did you know that already?
Someone I met at a poetry reading had a day job
writing tacky ads for compilations of recordings—
Now all on one CD!— by over-the-hill singers
and rock groups of previous decades.
Think of that! Each word shouted and repeated
at high volume is as carefully chosen as a gem
for a necklace or a syllable for a sonnet. Find
a Unique Selling Proposition for your poem
about death, love, or springtime. Phone
for a fabulous free offer!